ZAID DAGAMSEH
Creative Producer | Director | Content Creator
Welcome, Sonya. This page is a working portfolio of selected projects across branded content, commercial production, broadcast, and independent creative work. It covers the range: corporate clients, personal projects, film and television, and some things that exist just because I wanted to make them.
Feel free to skim or dig in.
TRUSTED BY
Canadian Tire
Executive Thought Leadership: AI Transformation
One of several executive segments produced for Canadian Tire's internal corporate strategy rollout. I directed the VP of AI on camera and managed real-time approvals with the CTO on set, keeping the technical content accurate without losing a general audience.
Produced: executive interview, internal comms package
(early draft shown for privacy)
Awards of Excellence
National Multi-Province Campaign
A national production honoring Canadian Tire's highest-performing store owners, shot across four provinces with a consistent editorial and visual approach at every location. I led production from pre-production through delivery, directing interviews with community members, staff, and local figures. Each location brought different conditions. The series had to look like one cohesive piece.
Produced: hero films, social cuts, internal edits, regional adaptations Production: SteadiCam, single camera, aerial footage, interviews
Canadian Marketing Awards Video
Participants included the presidents and CEOs of several major Canadian advertising agencies. Three weeks from brief to screen. The video played before the CMO accepted her award and received a standing ovation.
Produced: award show cut, extended version for CMA website
Produced for the Canadian Marketing Awards, where the CMO of Canadian Tire was receiving the Marketer of the Year award. I developed the concept, wrote the script, directed the production across multiple downtown Toronto locations, and appeared in the video.
Tech Event Coverage — Enterprise AI Hackathon feat. Microsoft & Google
Live event coverage of a multi-day AI hackathon hosted by Canadian Tire in partnership with Microsoft and Google. I covered an unpredictable live environment across multiple rooms simultaneously and delivered a structured narrative from it. Participant interviews, team work sessions, and executive presentations, all captured and cut the same week.
Produced: hero sizzle reel, interview segments, social cuts
Ongoing Executive Series — 12+ Episodes
The case was approved. The series became the most-watched internal content the team produced. 12+ episodes, captioned in English and French.
Produced: 12+ episodes, social cuts per episode, recurring production system
A recurring interview series featuring the CEO of Canadian Tire in conversation with senior leaders across the business. I built the visual concept, the set, and the production system from scratch. Part of that process involved making the case for a full lighting and camera upgrade rather than a standard in-office setup.
Community Event Coverage
Jumpstart Charities
EEvent sizzle reel for Canadian Tire's Jumpstart charity program. Covered live community activations, kids sports programming, and interviews with participants, team captains, and youth members across a large indoor venue with multiple activities happening simultaneously.
Produced: hero sizzle reel, interview segments
HOP Films Inc.
SaaS Product Explainer —
UGC Shop
UGC Shop needed potential customers to understand their platform in under 60 seconds. We produced an animated explainer that became their primary homepage sales tool — their founder called it “instrumental in explaining our service offerings clearly and with style.”
Produced: 60-second hero explainer, social cuts for LinkedIn, Instagram, and email
Conference Interviews : Google, Ernst & Young, RBC
On-site interview series produced at a major technology conference featuring executives from Google, EY, and Tech @ RBC. I directed all interviews on location and delivered polished content that all three partner organizations used across their own channels, which meant the editorial and technical quality had to hold up under multiple brand standards at once.
Produced: interview series, promotional cuts, evergreen digital assets
Trust-Building Profiles:
Mental Healthcare Provider
Profile video series for a mental health practice, designed to help prospective clients feel connected with providers before their first appointment. I directed the interviews and produced the full series. The co-founder noted that my directing "put myself and others at ease." That is exactly what the content needed to do.
Produced: provider profile series, website hero content, social cuts