VIDEO PRODUCTION FOR

REITs AND PROPERTY DEVELOPERS

We handle placemaking activations, community event coverage, charity and sustainability content, executive interviews, and development videos for investor audiences. Run-and-gun shoots for activation recaps, or full production for leasing and corporate. One shoot day produces multiple assets cut for different audiences. If you've been cycling through vendors and starting from scratch each time, we're built to be the consistent team on-call.

TRUSTED BY

Award of Excellence — National Dealer Recognition Film Series

Canadian Tire Community interviews, staff, family, and local figures. Shot across multiple provinces with a consistent look and feel across every location.

Deliverables: Hero films, social cuts, internal edits, regional adaptations.

Production: SteadiCam, single camera, aerial footage, interviews.

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Production: SteadiCam, single camera, aerial footage, interviews.

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Community Event Coverage — Canadian Tire Jumpstart

Event sizzle reel for Canadian Tire's Jumpstart charity program. Covered live community activations, kids sports, and interviews with program members, team captains, and youth participants. Fast-moving environment, multiple simultaneous activities happening across a large indoor venue.

Deliverables: Hero sizzle reel, interview segments.

Production: Multicam, run-and-gun, handheld b-roll Logistics: Live event, large venue, multiple simultaneous activations.

Production: Multicam, run-and-gun, handheld b-roll Logistics: Live event, large venue, multiple simultaneous activations.

Conference Interviews : Google, Ernst & Young, RBC

On-site interviews with senior leaders from three organizations. All three used the content on their own channels after the event.

Deliverables: Interview series, promotional cuts, evergreen digital assets.

Production: Multi-cam interviews, interview directing, studio lighting, unscheduled interview line-up.

Production: Multi-cam interviews, interview directing, studio lighting, unscheduled interview line-up.

Animated Product Explainer — UGC Shop

Worked directly with the UGC Shop creative team to develop the concept from brief to storyboard to final animation. The goal was to explain a multi-feature SaaS platform in under 60 seconds without losing the viewer. The finished video became the primary asset on their homepage.

Deliverables: 60-second animated explainer, social cuts for LinkedIn, Instagram, and email.

Production: Fully custom animation, storyboard development, motion graphics Logistics

Deliverables: 60-second animated explainer, social cuts for LinkedIn, Instagram, and email.

Production: Fully custom animation, storyboard development, motion graphics Logistics: Remote creative collaboration, client brand review at each production stage

Tech Event Coverage — Enterprise AI Hackathon feat. Microsoft & Google

Microsoft & Google Live event across multiple rooms, unpredictable schedule. Turned it into one clean story.

Deliverables: Hero sizzle, interview segments, social cuts. Same-week turnaround.

Production: Multicam, handheld b-roll, studio lighting for panel capture Logistics: Live event, multiple rooms, same-day turnaround

Production: Multicam, handheld b-roll, studio lighting for panel capture Logistics: Live event, multiple rooms, same-day turnaround

WHY US

  • One team, every format. Placemaking activations, executive interviews, development content, charity shoots. You don't have to rebrief a new vendor every time the content type changes.

  • Brand consistency through collaboration. We work directly with your brand team so every deliverable, across every format, looks like it came from the same company.

  • End-to-end production ownership. Strategy, shoot, and post under one roof. No handoffs, no gaps, no explaining the brief twice.

Event Coverage — QueerTech Leadership Summit

Conference recap and short-form interview series shot across a full live event day. Covered panel discussions, man-on-the-street participant interviews, and event b-roll. Cut into a landscape recap video and vertical short-form edits for social.

Deliverables: Hero recap video, short-form interview cuts, vertical social edits.

This format works for user conferences, product launches, and partner events.

Production: Multicam, run-and-gun, handheld b-roll

Logistics: Live event, single day, simultaneous panel and floor coverage

Ongoing Executive Series
12+ Episodes

Canadian Tire’s executive communications team needed a recurring interview series with the CEO and senior leaders — repeatable, consistent, and sustainable over 12+ episodes. We built the concept, set, and production system from scratch. Each 4-hour shoot day edited into a ~7-minute episode, captioned in English and French.

Deliverables: 12+ episodes, social cuts per episode.

Production: Multicam, teleprompter Logistics: Studio and on-location shoots, recurring production system

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Marketing Awards — Enterprise Marketing Sizzle Reel

Canadian Tire Pulled work from internal teams, external partners, and agencies into one cohesive film for the Canadian Marketing Awards.

Deliverables: 2-3 minute awards film, multiple edit refinements, formatted exports.

This format works for user conferences, product launches, and partner events.

Production: Archival footage only, no new shooting

Logistics: Multi-source asset collection, color grading, audio finishing, motion graphics

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Let’s talk about your project.

15 minutes. No pitch deck. We’ll look at what you have, tell you what’s working, and show you what video could do next.

HOW WE WORK

  • We start with the business problem, not the camera. What’s the message? Who’s the audience? What should they do after watching?

  • Live-action, animation, or both. We direct executives, community members, and real people on camera. One shoot day typically produces 5 to 10 assets across formats and audiences.

  • Editing, motion graphics, color, audio, and captioning. Most projects deliver in two weeks to match your activation calendar.

  • Every project includes a distribution plan: optimal specs, posting schedule, and platform recommendations so the content keeps working after it goes live.

©HOP Films Inc. 2026